Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how ONLINE SMARTY LTD, trading as UrbanWearOutsiders ("we," "us," or "our") collects, uses, and protects your personal information when you visit urbanwearoutsiders.com (the "Site") or make a purchase.

1. Information We Collect

We collect information to provide you with a better shopping experience and to fulfill your orders. The information we collect includes:

1.1 Information You Provide

When you make a purchase or create an account:

• Name
• Email address
• Billing and shipping address
• Phone number
• Payment information (processed securely by our payment providers)

When you contact customer support:

• Your name and email
• Order details
• Any information you choose to provide

1.2 Information Collected Automatically

Device and browsing information:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent
• Search terms used
• Referring website

This information is collected through cookies, log files, and similar tracking technologies.

2. How We Use Your Information

We use your personal information for the following purposes:

• Process and fulfill orders: To complete transactions, arrange shipping, and send order confirmations
• Customer service: To respond to your questions and provide support
• Improve our Site: To analyze how customers use our Site and optimize the shopping experience
• Fraud prevention: To screen orders for potential fraud or risk
• Marketing communications: To send you promotional emails about new products and offers (you can opt out anytime)
• Legal compliance: To comply with applicable laws and regulations

Legal Basis for Processing (GDPR)

If you're in the European Economic Area (EEA) or UK, we process your information based on:

• Contract performance: To fulfill our obligations to you
• Your consent: When you've given us permission
• Legal obligations: To comply with laws
• Legitimate interests: To improve our services and prevent fraud

3. Sharing Your Information

We share your information only as necessary to provide our services:

3.1 Service Providers

• Shopify: Our e-commerce platform. View Shopify's Privacy Policy
• Payment processors: To process credit card and payment transactions securely
• Shipping carriers: We share your address and contact details so they can deliver your order
• Email providers: To send order confirmations and marketing emails

3.2 Analytics and Advertising

• Google Analytics: To understand how visitors use our Site. Google Privacy Policy | Opt-out
• Facebook Pixel: For targeted advertising. Manage Facebook Ads
• Google Ads: For advertising purposes. Manage Google Ads

You can opt out of targeted advertising through the Digital Advertising Alliance.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights and safety.

4. Cookies and Tracking Technologies

We use cookies to improve your experience on our Site. Cookies are small files stored on your device that help us:

• Remember your login and preferences
• Keep items in your shopping cart
• Analyze how you use our Site
• Deliver targeted advertising

Types of Cookies We Use

Managing Cookies

You can control cookies through your browser settings. Note that blocking cookies may affect your experience on our Site.

Learn more at www.allaboutcookies.org

5. Your Rights

5.1 For EEA/UK Residents (GDPR)

You have the right to:

• Access: Request a copy of your personal information
• Correction: Update incorrect or incomplete information
• Deletion: Request deletion of your personal information
• Data portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for marketing communications

To exercise these rights, contact us at hello@urbanwearoutsiders.com

5.2 For California Residents (CCPA)

You have the right to:

• Know what personal information we collect and how we use it
• Request deletion of your personal information
• Opt-out of the sale of personal information (we do not sell personal information)

6. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill your orders and provide customer service
• Comply with legal obligations (e.g., tax records)
• Resolve disputes and enforce our policies

You can request deletion of your account at any time by contacting us.

7. Data Security

We implement industry-standard security measures to protect your information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing
• Regular security audits
• Limited access to personal information

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. International Data Transfers

Your information may be transferred to and processed in countries outside the EEA, including the United States and Canada, where our service providers (like Shopify) operate. We ensure adequate protections are in place for these transfers.

9. Children's Privacy

Our Site is not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us immediately.

10. Do Not Track

Some browsers support "Do Not Track" signals. Currently, there is no industry standard for handling these signals, so we do not respond to them.

11. Marketing Communications

You can opt out of marketing emails at any time by:

• Clicking "unsubscribe" in any email we send
• Contacting us at hello@urbanwearoutsiders.com
• Updating your account preferences

You'll still receive transactional emails (order confirmations, shipping updates) even if you opt out of marketing.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we'll notify you by email or by posting a notice on our Site. Your continued use of the Site after changes constitutes acceptance.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

Complaints

If you're not satisfied with our response, you have the right to lodge a complaint with your local data protection authority:

UK residents: Information Commissioner's Office (ICO)