Pastel Aesthetic

This is the most vibrant fashion trend of recent years: the pastel aesthetic. These are sweet and feminine colors that go with practically any color. This color can be combined with other pastel and neutral shades. There are simple methods to make these ethereal highlights work for you, whether you're a brash girl or an elegant lady.

Even if a person has not heard anything about the theory of color, he can easily describe the pastel palette - as soft, low-contrast, as if “dusty”. A common misconception is that only light colors can be pastel. This is not true. Pastel can be obtained from any color by "adding" white to it. This lighter color variety will be called a tint. Thus, mint, lavender, peach, dusty pink, vanilla are shades and at the same time, it is pastel.

This is how pastel aesthetic was born after the popularity of pastel shades boomed around the mid-2000s. In 2006, the Pantone Color Institute for the first time awarded the title of the color of the year to a gradient - at the head of the collection of fashionable colors were pale pink and lilac-blue, and a smooth transition between them.

The first vivid example of pastel aesthetics was the American company Glossier, popular among young women, which produces skincare and decorative cosmetics. The brand's signature color - dusty pink - is found in both product design and packaging, as well as content on their website. This is a quite aesthetic site with a white background and well-placed accents - the models are shot against a dusty blue or barely discernible mint background.

Girls, who are into art and cute pretty things, dress in pastel aesthetic clothes. Common associations with pastel aesthetics are also sweets, childhood, feelings of joy, and comfort.

But you should rather pick neutral colors if you're new to this aesthetic. A lot of girls nowadays prefer to dress in white, black or navy. If anyone wants to experiment with pastel aesthetics, the easiest way to do this is to pair it with a neutral-colored base. Pink tops and skirts look great with crisp white shorts or skirts. As well, anyone can wear pastel colors for work by wearing a black blazer with a pastel outfit.

If you are already familiar with the style and want to make things look nice and chic, use different colors with any pastel thing. Wear bright trousers and a pastel top. Alternatively, you can pair a pale blue dress with blush accessories and pair two pastel colors. If you use two pastels at the same time, it is guaranteed that you will not be unhappy with the result.